Pay Per Click Marketing
Google Partner Certified in Search Marketing and Mobile Advertising
We manage pay per click marketing campaigns for a wide variety of businesses and budgets which range from 5-figure monthly expenditures to modest budgets for small businesses and entrepreneurs. We believe that pay per click marketing is one of the best lead generation opportunities out there. There is no bigger buying signal than a potential client searching on keywords that define your service or product. Yet running a pay per click marketing campaign is also one of the fastest ways you can burn through a budget if you don’t have a lot of expertise.
What is Pay Per Click Marketing?
Pay per click marketing (PPC) is an online auction where marketers create ads and bid on keywords to attract visitors to their website. The beauty of pay per click marketing is that you can experience results immediately. If your phone hasn’t been ringing with potential new clients calling, you can turn that problem around pretty quickly.
Benefits of Pay Per Click Marketing
With competition for organic search visibility so fierce, pay per click marketing is a good option for most businesses with even small budgets. Here’s why:
You set your own daily budget
With pay per click marketing you determine how much you want to spend over a certain period of time. You can also set the maximum price you are willing to pay for each click to your website. And you can pause a campaign at any time to make necessary adjustments or just give it a break. So there are controls set in place to protect you from ugly surprises.
Pay for only your best potential clients
Pay per click marketing campaigns enable your business to target your best potential clients through keyword selections, relevant ads, geographic areas and other filters. There’s no waste.
Once your ad is live, it has the potential to drive traffic to your website immediately. You will also see data about how your ad is performing in near real time. By responding to this information, you can maximize the effectiveness of your pay per click marketing dollars.
Level playing field
PPC marketing enables your business to gain top visibility alongside of companies that may have invested a lot more time and money in securing top positions in organic search.
How Businesses Can Be Successful with Pay Per Click Marketing on a Small Budget
Pay per click marketing can be very effective for businesses with a small budget.
The most efficient use of your budget is targeting users who are demonstrating that they are in the right place in the sales funnel. This is done through keywords. If your business is limited to a specific geographic location, adding those filters to your campaign reach will also aid in cost-effective filtering.
Sending visitors to a landing page that is specific to the search ad will increase conversions and help keep your campaign costs down. Never leave a paid website visitor on their own to find the call-to-action you want them to make. If they can’t find what they’re looking for, they will be on and off your website in a couple of clicks.
In its mission to provide search users with relevant content, Google rewards marketers who attach relevant landing pages to campaign ads with a lower cost per click (CPC).
Always be testing
The key to maximizing results at the lowest cost is paying attention to what is working and implementing more of that in your campaigns. Always try to see if you can beat it with another similar tactic. You can’t push the envelope of potential success by settling on one ad and one landing page.
Inner Architect is a Google Partner
Google Partners are educated in Adwords best practice strategies and are held accountable to the quality of the services they provide to clients. If you would like to learn how you can generate new business through pay per click marketing, contact us at Inner Architect.