Click Fraud is the #1 Problem Facing Online Advertisers Today

If you are a marketer or business owner utilizing pay-per-click (PPC) advertising then you understand a very real fact: PPC marketing has evolved over the past two decades supplanting the traditional methods of advertising to consumers. In the past the print media, TV media, billboards, and direct marketing advertising were the path to consumer purchases. [...]

By | 2017-12-04T16:06:13+00:00 December 4th, 2017|PPC Marketing|0 Comments

2 Tips for Improving PPC Click-Through

One of the most common problems I see when evaluating PPC click-through on an existing account is lack of oversight. Think about it. PPC campaigns are live. So is the reporting data attached to them. That means that if something is not performing well you can turn it off immediately with a simple click on the [...]

By | 2017-01-26T14:33:23+00:00 June 7th, 2014|PPC Marketing|0 Comments