Ranking on page one of Google search results is a key goal for most businesses, yet the way to accomplish this is constantly changing with each evolution of Google’s algorithms. While websites with tons of inbound links was once Google’s way to determine which websites had the greatest authority–and therefore higher ranking–the search engine’s philosophy on authority has evolved to focus more on content. According to Google, they are trying to clear their search results free of spammy sites and instead deliver results which provide valuable content to readers.
Content that is deemed valuable is shared on the social networks, retweeted on Twitter, liked on Facebook, +1′d on Google+, and more. Therefore, creating content that inspires engagement is now vital to increase visibility, generate leads and convert prospects to customers.
The social media revolution has brought forth a sea change in how to sell your business or brand. Today’s best digital content is an article or video that is helpful, useful, or unique enough to showcase your expertise and build interest. It is a compelling story that is written for human beings with hearts, emotions and a sense of humor. It is a piece that inspires people to like your business or brand, create engagement and viral marketing, and open the door for a new or stronger relationship.
With this change has come a shift in tone. It’s hard to create engagement when your message is all about making a sale. Today’s internet users want and expect content that is truly informative and useful. Social content streams filled with nothing but sales offers and thinly veiled infomercials are considered noise.
Our Experience as Web Content Developers
The marketing consultants at Inner Architect have been writing marketing copy for almost 30 years. We have been blogging since January 2007. We would like to help you to create relevant, valuable, engaging content designed to get you found, generate leads and convert prospects to clients or customers.
Our content development services include:
- Blog articles
- Website and other marketing copy
- Video production and post-production
- Email and print newsletters
Free initial consultation
If you are in need of content to boost your visibility and marketing power, contact us at Inner Architect or call 415-485-6961.