Most consumer brands understand the value of acquiring a targeted list to generate sales and build and retain customers. For brands that sell products and services directly to consumers, acquiring email or postal lists of targeted prospects is often an expensive proposition that comes with one-time-only use limitations. Not so with Twitter.
One of the richest features about Twitter is its open architecture which enables brands to get on the radar of any consumer who may likely be interested in their products or services. Here are some tips for getting on the prospect’s radar and ultimately, getting the prospect to follow your brand.
- Follow back, but be judicious about who you follow. Relationship building on Twitter is done through engagement and it’s difficult to engage when you’re not following your customers and prospects. You should strive to maintain a following to followers ratio that is at least 1:1. If you are following more accounts than are following you back, you deliver the perception that your content is not valued. In order to prevent this situation, you need to follow sparingly until you have room in the ratio to initiate new connections by following targeted users first.
- Use a Twitter tool to manage your following. Because your following number is a vital component to your ability to reach out and follow first, you need to regularly eliminate accounts that are not seeing your content. Accounts become inactive and some users play the game of following just to get your follow and then immediately unfollow you once they do. By utilizing tools like ManagerFlitter, you can quickly and easily get rid of your dead weight.
- Mine your competition’s following. Follow users who are active and demonstrate engagement. Being proactive by following others first is one of the fastest ways to gain followers.
- Curate value-added content. Be found by users who are looking for information that is relevant to your brand and develop a reputation as a go-to source.
- Leverage Twitter’s service that recommends accounts to follow. Let Twitter help you hone into accounts you may want to follow. Go into your Twitter settings and check the box to receive emails with suggestions based on your recent follows.
- Use Twitter search. Find conversations that identify users who are tweeting about your market niche. Quickly browse their location, bio and timeline to ensure they meet your geographic and demographic profile and are active users. Determine whether you want to engage or follow or both.