With an abundant supply of “mobile responsive” WordPress themes now offered by third party developers, we now recommend themes from this category as a first step towards maximizing mobile conversions.
What is a Mobile Responsive Website?
A mobile responsive design adapts the layout of the site to the user’s viewing environment. The goal is to provide a user experience that is easy to read and navigation with a minimum of resizing, panning, and scrolling for a wide range of devices including desktop, laptop, tablet and smart phone.
While a mobile responsive design will take care of displaying your site for ease of reading and navigation, you still need to consider how site visitors will consume your site from each of the various viewing environments and design accordingly to maximize mobile conversions. Of particular importance is the layout and presentation of any call-to-action efforts.
If your goal is to convert visitors through a contact form, the number of fields the visitor is required to complete will always be an influencing factor in conversion. The more of a hassle it is to complete a form, the more likely you are to lose the prospect. This is even a more critical issue for mobile device users as typing on a smart phone or even a tablet is much slower than a desktop or laptop. You don’t want your mobile visitors to abandon your site due to typing frustration. Take control of your mobile conversions by careful contact form management.
Maximizing Mobile Conversions
The slightest adjustments can go a long way towards maximizing conversions. Here are four simple things you can do to help mobile users follow through to contact you.
- Restrict fields on contact forms to only those required for follow-up
- Always use landing pages for ads and marketing campaigns. Never direct ad traffic to your home page where mobile users will be left searching in the dark for their next step
- Display your phone number in large font in a location that will not require scrolling from a smart phone
- Keep an eye on your Google Analytics mobile reports. Study how mobile user trends compare to non-mobile and attempt to address any variations.
What more have you learned about mobile conversions that you can add to the list?