4 Simple Tips to Maximize Mobile Conversions

April 30, 2013 by Leave a Comment

mobile conversions With an abundant supply of “mobile responsive” WordPress themes now offered by third party developers, we now recommend themes from this category as a first step towards maximizing mobile conversions.

What is a Mobile Responsive Website?

A mobile responsive design adapts the layout of the site to the user’s viewing environment. The goal is to provide a user experience that is easy to read and navigation with a minimum of resizing, panning, and scrolling for a wide range of devices including desktop, laptop, tablet and smart phone.

While a mobile responsive design will take care of displaying your site for ease of reading and navigation, you still need to consider how site visitors will consume your site from each of the various viewing environments and design accordingly to maximize mobile conversions. Of particular importance is the layout and presentation of any call-to-action efforts.

If your goal is to convert visitors through a contact form, the number of fields the visitor is required to complete will always be an influencing factor in conversion. The more of a hassle it is to complete a form, the more likely you are to lose the prospect. This is even a more critical issue for mobile device users as typing on a smart phone or even a tablet is much slower than a desktop or laptop. You don’t want your mobile visitors to abandon your site due to typing frustration. Take control of your mobile conversions by careful contact form management.

Maximizing Mobile Conversions

The slightest adjustments can go a long way towards maximizing conversions. Here are four simple things you can do to help mobile users follow through to contact you.

  1. Restrict fields on contact forms to only those required for follow-up
  2. Always use landing pages for ads and marketing campaigns. Never direct ad traffic to your home page where mobile users will be left searching in the dark for their next step
  3. Display your phone number in large font in a location that will not require scrolling from a smart phone
  4. Keep an eye on your Google Analytics mobile reports. Study how mobile user trends compare to non-mobile and attempt to address any variations.

What more have you learned about mobile conversions that you can add to the list?

Filed Under: mobile marketing Tagged With: , ,

5 Ways to Attract More Mobile Foursquare Check-Ins

November 21, 2011 by 1 Comment

With the avalanche and proliferation of smartphones, applications for smartphones, and the adoption rates for the iPad on the rise, why are people under utilizing geosocial (“Check-in”) services like Foursquare? According to the latest Pew Research survey “5% of cell owners, equaling 4% of all adults use their phones to check in to locations using geosocial services such as Foursquare or Gowalla.”  Before attempting to answer the question why more people are not utilizing geosocial services, the following findings provide an interesting snapshot.

Pew Research Mobile Statistics

  • 28% of American adults use mobile and location-based services
  • 28% of cell owners use phones to get directions or recommendations based on their current location
  • 9% of internet users set up social media services such as Facebook, Twitter, or LinkedIn so that their location is automatically included in their posts on those services
  • 10% of smartphone users have used a geosocial service
  • Smartphone owners ages 18-49 are more likely than those over 50 to use either geosocial or location-based services on their phones

The Anatomy of a Foursquare Deal Done Right: Hotel Los Gatos

Our best experience with a Foursquare deal was during a recent local weekend trip. The Hotel Los Gatos, in beautiful Los Gatos, CA, created a smart check-in special for their guests. Guests that check-in on Foursquare to the the Hotel Los Gatos receive a $10 credit for their in-room mini bar. That’s it? Here is what the deal delivered to us and to the Hotel:

  • Mini Bar: the Hotel priced their alcohol and food items very reasonably. Due to there price structure, we were able to enjoy two premium beers (Heineken) and a food item- jar of almonds.
  • Goodwill: the moment we confirmed our “free” Foursquare deal at the front desk, we felt a sense of goodwill. We felt the establishment would take care of us, provide us great customer service, and that they cared about our perception of them
  • Economic Impact: Because the hotel invested in us, we invested in two more food items and a split of wine. Net result: we spent $18 on mini bar items we would have never touched
  • Onsite Sales: materials in the mini bar, branded with the Hotel Los Gatos’s in house restaurant Dio Deka, led us to investigate the restaurant. Although we did not stay for dinner, we will return to the restaurant for a future night out

How Can Businesses Attract More Foursquare “Check-Ins”?

  • Simplicity: create a simple, valuable offer that people will enjoy. Give your product, service, or expertise in a manner that is generous enough to make a visitor feel special yet economical enough to make sense for your business
  • Top Down: ensure that everyone in your business, and most importantly those people coming in contact with the public, understand the Foursquare offer
  • Give It Away: do not create an offer that requires consumers to spend triple digits before receiving something in return. Instead give away your product, service, or expertise first. Give first before asking for something in return
  • Ensure They Return: create an offer that provides an incentive for consumers to return to your establishment
  • Rewards Card: in step with keeping your consumers coming back, create a geolocation check-in rewards card. Allow consumers to accumulate points. Brand the points with your name and logo. Give them something to keep in their wallet or purse, something they will show friends, and something that is elegant enough to inspire them to continue to carry it with them


Filed Under: mobile marketing Tagged With: , ,

3 Marketing Strategies To Launch Your Mobile Web Strategy

January 2, 2010 by 2 Comments

Part 2 in our series on mobile Web strategy

technology

Jon Cooper of the Philadelphia Business Journal wrote a great article outlining five reasons companies must have a mobile strategy in their marketing plan. Cooper identifies “commonsense tactics” that need to be incorporated into your current marketing strategy in order to launch your moble Web strategy.

3 Marketing Strategies to Launch Your Mobile Web Strategy

  • Cell Phone Numbers: begin capturing cell phone numbers by asking for this information along with the “typical” consumer contact information in your opt-in customer relationship management efforts
  • Web Pages: due to technology issues, your current website-blog can not be read by cell phone users. The answer is to establish your own mobile web page (website) that is cell phone “friendly” allowing mobile users to easily read your content
  • Text Call To Action: “obtain text message response capability”-this allows you to add call to action text to your advertisement or marketing messages. Example: text ‘coupon’ to 77860 to opt-in for your complimentary sample
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5 Reasons You Must Adopt A Mobile Web Strategy In 2010

December 21, 2009 by 2 Comments

Part 1 in our series on mobile Web strategy
Apple Makes Product Announcements

Jon Cooper of the Philadelphia Business Journal wrote a great article outlining five reasons companies must have a mobile strategy in their marketing plan. After a close examination of each reason, we have come to the conclusion that mobile is not just a necessary strategy but a must have strategy.

5 Reasons Your Company Must Support a Mobile Strategy

1. Mobile Adoption: “Four  or five  times as many people have cell phones as have PCs.”

Innerarchitect: With the explosion in mobile phones,  PCs will be going the way of the cord tethered land line phone-obsolescence

2. Mobile Content: “digital content hitches a ride in the consumer’s pocket and may literally guide him/her to your store or office.”

Innerarchitect: mobile users who share content, in real time, can share positive and negative experiences about your business. If you are not there to answer them they will leave this information unchecked on one of the hundreds of review sites (Yelp) available to them

3. Text Performance: “text messages far outperform e-mails in key metrics such as open rate. Ninety-five (95%) percent of text messages are typically opened inside the first 15 minutes. Your e-mail outreach program is struggling to maintain double digit open rates inside of several days.”

Innerarchitect: the open rate and time frame of open, 95%, far out performs the traditional open rates (15-25%) of e-newsletters or email marketing campaigns.

4. Links: “text messaging is short but they have the ability to carry, deliver shortened urls to a strategically targeted audiences.”

Innerarchitect: this is a huge advantage in delivering messages in real time that provide call to action lead generation for a business

5. Mobile Web Pages: “the combination of text messaging and mobile Web pages are “a powerful means of communicating important information to your audience.”

Innerarchitect: this is the key to the next generation of online communication and a wave that should not be missed.

Filed Under: mobile marketing Tagged With: , , , , , , ,