In the 1970’s attention referred to the time a person spent attending to another or focusing on a problem or solution. Our attention was not thought of as a valuable commodity but rather an everyday afterthought. You were told to pay attention by your parents, your teachers, and your bosses.
Today attention is the most precious commodity in the digital world. It can validate, authenticate, and influence a brand. But what is your personal attention worth? And how much content, in a never ending seawall of information, can a person read, comprehend, and utilize during any given day? If you are a marketer searching for content and information every day, here are some ideas on how to maintain your sanity while keeping your attention span intact.
Maintaining Attention Span in the Digital World
- Scrutinize Sources: utilize the top blogs, websites, and news media sources more often than smaller unknown content sources
- Go-To List: create a go-to list of the best content sources for your needs
- Writers: create a list of the top writers, pundits, digital personalities, and visionaries
- Twitter Lists: build Twitter lists by category, niche grouping the best news websites. Each list then becomes a quick real time stream of published information
- Google Alerts: this is an old one but still effective. Set up Google alerts for your keywords
- Google Search: learn how to utilize all of the search filters. Start with the “Web” content filter, then “News”, apply time filters e.g. “Past Hour”, “Past 24 Hours”, “Past Week”
- Organization: once you have set up your content channels, prioritize them with an eye for most effective to least effective
Save Time Searching for Content
What does remove the “search” in your search mean? If you utilize the ideas set forth, you begin to eliminate wasted time spent searching. The idea is to have a predictive set of channels that will produce information, on a real time basis, that you can pinpoint immediately. The time you save then can be spent on slowing down and reading more of the content that you are interested in distributing. The time savings also takes pressure off of the need for instantaneous results.