About Susan Hanshaw

This author has not yet filled in any details.
So far Susan Hanshaw has created 13 blog entries.

Live Chat Services Now Offered by Inner Architect

Inner Architect is happy to announce a new offering – live chat services. Why do we want to provide live chat services? Because we have seen first-hand the impact live chat—or better said, the right chat service—can have on converting website visitors to clients or customers. We became sold on our live chat partner very soon [...]

By | November 1st, 2016|News|0 Comments

Mobile Marketing Opportunities Small Businesses Shouldn’t Miss

Mobile marketing is opening up a whole new world for small businesses. Think about it. More people than ever are constantly connected online—either by smartphone, tablet or computer. This always-connected evolution has created many more opportunities for businesses to connect with consumers. And for local businesses the benefits are huge. While the natural instinct may [...]

By | April 7th, 2016|Mobile Marketing|0 Comments

6 Ways Your Law Firm Intake Department Hurts Your Bottom Line

Why is your law firm not generating enough profits? Many law firms, from small to global sized multi-office giants, spend a small fortune in human capital and money on their marketing programs. They have lead generation funnels set up to increase sales utilizing digital advertising, pay-per-click advertising, print advertising, television advertising, search engine optimization programs, free [...]

By | December 8th, 2015|Law Firm Marketing|0 Comments

Marketing Agency Inner Architect Awarded Google Partner Status

I am very happy to announce that Inner Architect has earned the distinction of being a Google Partner marketing agency. The Google Partner badge, which is now proudly displayed on our website, shows that Inner Architect is recognized as a trusted business partner by Google. "Companies that earn the Partner badge show that their business is healthy, [...]

By | December 8th, 2015|News|0 Comments

Law Firm Marketing Strategy by Inner Architect Recognized by U.S. Chamber of Commerce

Inner Architect is proud to announce that our client, pioneering asbestos law firm Kazan Law of Oakland, California, was honored by the U.S. Chamber of Commerce Institute for Legal Reform as one of the legal industry leaders in law firm marketing in the very competitive asbestos and mesothelioma practice area. Inner Architect has been managing, producing, and consulting on [...]

By | November 11th, 2015|Law Firm Marketing|0 Comments

What is the Google “Pigeon” Algorithm Update?

In their ongoing quest for the best most relevant search experience for users, Google recently launched a new and relevant update tied closely to local search. As happens on occasion, Google decided not to name their updated algorithm. Industry leader, Searchengineland.com seized upon the moment and decided to name the new update “Pigeon” and their [...]

By | September 24th, 2014|SEO|0 Comments

How to Use Twitter’s Favorite Feature to Showcase Your Expertise

What was once an underutilized feature on Twitter, ‘Favorites’, is quickly becoming a subject of experimentation. One of the original reasons for using the Favorites feature was to store content you intended to read later. The latest craze has social media fans asking: “Are Favorites the new Retweets? Past experimentation included a deluge of people [...]

By | August 22nd, 2014|Social Media|0 Comments

2 Tips for Improving PPC Click-Through

One of the most common problems I see when evaluating PPC click-through on an existing account is lack of oversight. Think about it. PPC campaigns are live. So is the reporting data attached to them. That means that if something is not performing well you can turn it off immediately with a simple click on the [...]

By | June 7th, 2014|PPC Marketing|0 Comments