About

Focused
to Deliver

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Mission Statement

Inner Architect brings decades of experience to every client. We have worked with businesses as big as the New York Times to solo entrepreneurs and first-time authors. We are a Google Partner agency with certifications in search marketing and mobile marketing. Our social media work has received recognition from the U.S. Chamber of Commerce and earned a client the distinction of being a leader in law firm marketing on Twitter.

At Inner Architect our goal is to help businesses to achieve their desired destiny. We find that many businesses are held back from reaching their potential because of a lack of time, expertise or staff to effectively reach out to those who will benefit from what they have to offer. That’s where we come in. We help identify the issues holding each client back and then design solutions that will help them to move forward. Every client need is different so we offer custom solutions. Our work is anything but one-size-fits-all!

We have contributed to Plaintiff and Advocate magazines, Search Engine People, and Multi Channel Merchant. We have been speakers at industry conferences such as Direct to Consumer Wine Symposium, Wine Industry Technology Symposium, Hospitality Industry Association, Print Industries of Northern California, and San Francisco State University College of Business.

Alongside Inner Architect’s commitment to helping businesses is our desire to share our expertise to help individuals reach their potential. We have donated hundreds of hours of our time teaching unemployed professionals how to blog and leverage social media in their job search. Through her book Inner Architect, our Co-Founder Susan Hanshaw seeks to help anyone looking to create a more fulfilling career.

Bottom line is that we don’t think of ourselves as a marketing agency. We see Inner Architect as an agency for change. Come join us!

Susan Hanshaw
Principal & Chief Marketing Strategist

Susan Hanshaw is the chief marketing strategist for Inner Architect. With an extensive background in direct and digital marketing, Susan has developed and managed lead generation and customer contact strategies on both the client and vendor sides. Susan has worked for and consulted with companies from Bank of America, Time Inc., Home Depot and Victoria’s Secret to hundreds of small to medium-sized niche businesses. Growing up in her career in the magazine industry, Susan got an ivy-league education while working under the wing of Direct Marketing Association Hall of Fame inductee John Klingel while she was circulation manager during the launch of Health magazine.

Susan is a public speaker and trainer on social media topics and has been a contributing writer for Plaintiff and Advocate magazine, Multichannel Merchant, Search Engine People, and Target Marketing’s eM+C. She earned a B.S. degree in Business Management with a concentration in Computer Programming from Keene State College, NH.

When she’s not in work mode, Susan can be found in a kickboxing or group cycling class, honing her drawing or voice-over skills, or tending her garden.

Dean Guadagni
Principal & Social Media Strategist

Dean Guadagni is Inner Architect’s chief social media strategist with a comprehensive background in business development, sales management, and national account management experience. Dean is the author of a nationally recognized self-help business guide whose articles have been published by Reuters.com, Nielsen.com, FoxBusiness.com, Ziff Davis Enterprise’s “Microsoft Watch”, Computer Shopper, and the Chicago Sun-Times. Prior to joining Inner Architect, Dean worked with management consulting firm Domus Consulting Group, whose mission was to help real estate brokerages and affiliates develop technology marketing strategies in real estate.

Dean is a public speaker and workshop facilitator on social media strategies, blogging, and networking. He is a graduate of San Francisco State University with a BA degree in Speech Communications.

After work, Dean heads out to lift weights or catch a basketball game or three at the gym. He enjoys encouraging and mentoring the young players he meets on the court.

Dee Turman
Graphic & Web Designer

Dee Turman is Inner Architect’s graphic & web designer and has passion for all things digitally creative. With over 8 years of experience in graphic design, Dee has worked on numerous projects in both print and web. Her ad agency experience has given her a vast skill set that covers many aspects in the field of design as well as a wide array of clients including large corporations, B2B, and small businesses.

Dee is a graduate of the University of Memphis with a BA in Anthropology. She worked for several years as an archaeological illustrator for excavations in Belize and Egypt before returning to the University of Memphis for graphic design. Her illustrations have appeared in numerous publications as well as television programs.

Georgia Gibbs
Web Developer

Georgia Gibbs is a user experience design specialist, designing for digital media since 1997. Georgia works on the web, including commerce. She also works extensively in ‘envisioning’, designing proof of concept pieces for multiple devices and screen sizes including interactions for television, handhelds and smartphones. Having the good fortune of working with innovative team members in the corporate world, Georgia has also been named in several U.S. patents related to the user experience and interactive television. Previously a successful on-set stylist and project manager for large-scale shoots, Georgia’ client roster included national retail outlets, local fashion designers, Visa and Sprint.

Deborah Burstyn
Content Developer

Deborah Burstyn has a professional journalism background that includes writing for Newsweek and the Washington Post. Her work as a technical writer for health and green industries enables her to translate complex material into sharp, accurate, and reader-friendly messages.

Deborah graduated from University of Maryland University College with a degree in Journalism.

Laura McCamy
Content Developer

Laura McCamy got her BA from Yale University, where she had a Scholar of the House Fellowship for Creative Writing. She has run her own business creating and selling printed clothing, worked as a paralegal, and held a wide and amusing range of odd jobs. In recent years, she has returned to her first love: writing. As a reporter, she has covered local politics, bicycling (she is an avid urban bicyclist), and development, winning a fellowship to report on seniors and gentrification in Oakland.

Laura has blogged and written web content about small business, finance, entrepreneurship, and the law. She works with Inner Architect as a freelancer, providing high quality, SEO-driven blog content.