If you have ever wondered how to leverage Twitter’s list feature you are not alone. The vast majority of users don’t understand the many uses the Twitter list feature brings to any brand or entrepreneur. Although a number of users have launched lists, few are doing anything more than collecting numbers with no real plan in place. The following is a list of the many ways you can utilize Twitter lists.
8 Profitable Reasons to Build Twitter Lists
- Monitoring: building a list allows you to monitor the tweet stream of each brand or person you include on the list
- Research: building a list specific to a niche, industry, or sources of information that interests you allows you to “mine” the tweet stream of each brand or person you include on the list for links to research
- Recognition: in the past, placing a brand or person on a list would immediately show up in that brand or person’s list count. The list count was often a way to provide a user recognition for their expertise. Today, lists can still be monitored on 3rd party application Tweetdeck.com. Twitter users can “subscribe” to your lists providing another source of recognition and connection
- Competition: building a list allows you to monitor your competition without them knowing you are watching. Simply “lock” your list and make it private
- Recommendations: building a list allow you to recommend brands or people, who you feel have a particular expertise, to your followers
- Value: building quality public lists provides value to your followers and prospective followers by giving them the opportunity to find new Twitter users and information useful to their business
- Convenience: building quality public lists often replaces the need for other brands or people to build their own lists
- Perception: building intelligent, quality lists reflects positively on you as a go-to source of information and someone willing to share
