We at Inner Architect believe that one of the most influential and entertaining social media “scientists” is Erik Qualman. His site Socialnomics.net is a wellspring of social media information, analysis, and future predictions. It is a resource based on the economics of social media, the revolution that is social media, and the revolution of communications. Erik sums up his mission best in his description of socialnomics:
“The intent of providing short social stories, statistics, studies and surprises. The term Socialnomics also has a double meaning in that as the success of this site grows the more social good we hope to accomplish/give back.”
Socialnomics and Social Media ROI
The continued quest is to measure the effectiveness of social media networks like Facebook, Twitter, Youtube, Foursquare, LinkedIn and others to sell products and services. One of the first white papers on ROI using social networks was performed by Inner Architect. As more marketers apply direct marketing principles to social media marketing, the quest for ROI will be met through testing, documentation, and continued refinement.