Constant Contact has just rolled out a fantastic new feature for their email platform: social stats. This new feature will give email marketers a better understanding to the how, why, when and where people share email campaign information.
According to mashable.com: “The new e-mail marketing tool will offer a complete social snapshot around e-mail campaign performance. Social Stats tracks Facebook “Likes,” tweets, LinkedIn posts and e-mail pageviews originating from social media channels.”
According to Mark Schmulen General Manager for social media for Constant Contact the Social Stats feature makes “Constant Contact the only email marketing provider to offer a truly comprehensive set of social media monitoring tools designed especially for small businesses.”
This is the beginning of a new era for email marketers who have been hungry for social data information. With the continued development of tools like Social Stats, email marketers will be more effective in testing their subject lines, copy, and segmentation strategies to strategically make their campaigns social media optimized with their targeted audience. The opportunity to viral market an email campaign and measure social media results is the next step in the evolution of email marketing