In our conversations with potential clients, the most frequent goal we hear is the desire to monetize social media. To this end, we at Inner Architect have begun to take a unique approach that enables email to monetize social media.
Think about it this way. Your goal with social media is to build relationships that positively influence customers’ lifetime purchasing with your brand. Rather than look to social media to make the sale, leverage your social media relationships to influence sales in email, postal or telesales efforts. By doing so, you:
- Personalize the outreach
- Strengthen the relationship
- Increase the potential to make a sale
Let’s face it. Facebook and Twitter have changed our culture. Customers who engage with your brand on Facebook or Twitter want to be recognized. If you are not sending those customers personalized messages that acknowledge your Facebook or Twitter relationship, you miss the opportunity to leverage the social relationship. You defeat the whole purpose of social media by sending messages that are not personalized.
We are recommending strategies that segment customers into targeted groups that enable you to send relevant messages. This level of segmentation also helps you to capitalize on opportunities to outreach when purchasing history indicates a likeliness to buy.
Want to learn more? We’d love to hear from you.