Having been speaking about social media topics for almost two years, I’ve seen the tide change from early adopter to businesses now understanding that they must be in the space. Even so, I still meet much cynicism that questions whether social media can really produce sales.
What most companies tend to lose sight of is that your current customers and your former customers are the people most likely to buy from you. This means that if you are looking at Facebook and Twitter to be a next evolution sales channel, you need to be sure that you are reaching your customers on these networks.
How to reach your customers on Facebook and Twitter:
- Have a solid strategy for inspiring them to connect with you. After all, if they’re not seeing or opening your emails, Facebook and Twitter provide you with another opportunity to get your message in front of them.
- Provide incentives for your customer to become a fan or follower. Make you sure answer the question— what’s in it for them?
- Place your requests to connect where your customers will see them. Don’t expect a casual mention at the bottom of an email to do the trick.
- Ask for the connection at every touch point. Don’t rely on just one channel to do all the work.
- Leverage the third party resources that are now available to enhance your database. Take active steps to identify which of your customers are on Facebook and Twitter and understand who is connected to you and who is not. Create a strategy to fill in any gaps in these very important connections.